Erik Olsen Graphic Design

HFC

Photograph of a chair with transparent white box with
HFC

Industry

Furniture

Scope

Brand Identity
Creative Direction
Digital
Print
Advertising

HF Collection specializes in the manufacture of high quality custom furniture and millwork for the hospitality industry from large chains to boutique hotels and large casino resorts. We have worked with HFC for over a decade and seen them through several iterations of their brand, including a showroom in the San Francisco Design Center, The Hotel Design Lab, which hosts industry events and acts as a collaborative space and showcase for their partners.

HFC web page with dark grey background with photograph of a chair at the center and descriptive copy below.
HFC web page with dark grey background with a grid of photographs of chairs at the center.
Photograph of a chair with white HFC logo in a square on top and
White box with
Two mobile screens one with dark grey background and a photograph of a chair at the left with
Photograph of a chair with white HFC logo with lines above and below on top and
Photograph of a chair with white HFC logo in a outline on top and
Booklet spread showing three photographs of chairs and descriptive tags below them.
A grid of 4 spreads with the first showing a white box with descriptive text and intro and the rest with various photographs of chairs and descriptive tags below them.
HFC web page with dark grey background with photograph of a chair at the center and descriptive copy to the right.
Photograph of a chair with black HFC logo in a box and
Photograph of a restaurant with brown, green, and olive tones.
White Hotel Design Lab. logotype. on black background.
HDL logo on grey background.
HDL web landing page with photograph outside of office with white

Additional Work

Compendium
Identity