Saltie

Saltie is a cruise booking app that uses a proprietary curator that proposes a serious of questions to guide the user in booking the perfect cruise tailored to their preferences. The industry is dense with offerings and Saltie was looking to differentiate themselves in a somewhat outdated market process of searching and booking a cruise. Using market research and focus groups to assist in generating name and brand concepts, the challenge was to make the booking process fun and streamline thousands of cruise options into a clean, informative and user-friendly interface.