Brioni

Founded in Rome in 1945, Brioni is recognized as one of the most prestigious Italian menswear luxury brands, with a heritage focused on fabric and craftsmanship. At the forefront of the industry, they have influenced silhouettes for decades, and have revolutionized high-end tailoring while maintaining their trademark handmade quality. Partnering with a Milan creative agency, we provided concepts for a website that reflected the venerable nature of the company with themes of travel and the technical aspects of tailoring, as well as highlighting a capsule women’s collection. Looking to reflect an expanding market, the site incorporated the global and spatial concepts of longitude and latitude, and the visual language of tailoring.