Erik Olsen Graphic Design

CPMC Sutter Health

CPMC Sutter Health

Industry

Medical

Scope

Brand Identity Creative Direction Advertising Brand Strategy Photography Print Signage

CPMC Foundation is a philanthropic foundation affiliated with Sutter Health that drives medical innovation, expands access, and innovates models of care, playing a pivotal role in transforming the health of the community. We have worked with Sutter Health CPMC Foundation for over a decade in all aspects of their marketing and communications, including advertising, annual reports, and fundraising and event materials, transforming their brand into one that is complementary but distinct from Sutter Health.

Photograph of doctor and patient hands holding with circle infographics on top.
Booklet spread with body copy on the left and circular infographic on the right.
Diagonal close-up of
Photograph spread of man walking on beach with surfboard and suit on the left and streets of San Francisco China town on the right.
Photograph of older Caucasian woman leaning on a vintage sports car with Painted Ladies of San Francisco houses in the background.
Photograph of older Caucasian woman leaning on a vintage sports car with Painted Ladies of San Francisco houses in the background with a teal block that reads
CPMC cross logo.
Spread of 2011 Annual Report showing stats, facts, and figures.
Photograph of an Asian man with bicycle and helmet on San Francisco streets.
Spread of 2011 Annual Report showing circular gifts and donation infographics.
Photograph close-up of masked Caucasian male doctor looking into microscope with bar infographics on top.
Back cover of CPMC Foundation booklet with white cross.
Spread of 2013 Annual Report on Philanthropy with table of contents on the right.

Additional Work

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