Erik Olsen Graphic Design

Oakcliff Sailing

Photograph of competition sailors in red suits and white logo on top.
Oakcliff Sailing

Industry

Sailing Academy

Scope

Brand Identity
Creative Direction
Print
Advertising
Website

Founded in 2010 by Hunt and Betsy Lawrence in order to raise the caliber of sailing in the United States, Oakcliff Sailing Academy has grown each year from offshore racing to high performance and inshore racing. Based in the North Shore of Long Island in Oyster Bay, Oakcliff host sailors from around the world. We provided concepts for a rebrand that revolved around themes of Military, Tradition, Heritage, and Constellations.

Photograph of competition sailors in red suits and white logo on top.
Crescent Oakcliff logo on tan background.
Three crescent logo variations on brown background.
Oakcliff web intro page with photograph of blue tinted mountains and waters.
Poster of Oakcliff Regatta with reddish brown color block with photograph of competition sailors in red suits below.
Oakcliff web page in the shop category with jacket and coat selection.
Oakcliff web news page with photograph of blue tinted mountains and waters and a small black and white image of a Caucasian man on top.
Oakcliff web racing page with photograph of blue tinted mountains and waters and racing calendar infographic on top.
Poster of Oakcliff Regatta with competition details with photograph of sails and rope imagery.
OAKCLIFF logo with
Photograph of abstract sailing and waters imagery with grid and
Poster of OKL with
Photograph of sails and rope imagery with OAKCLIFF logo with

Additional Work

Identity
Stag Fitness