Erik Olsen Graphic Design

Saltie

Boat photograph with anchor logo and
Saltie

Industry

Cruise

Scope

Naming Brand Strategy UI + UX Design

Saltie is a cruise booking app that uses a proprietary curator that proposes a serious of questions to guide the user in booking the perfect cruise tailored to their preferences. The industry is dense with offerings and Saltie was looking to differentiate themselves in a somewhat outdated market process of searching and booking a cruise. Using market research and focus groups to assist in generating name and brand concepts, the challenge was to make the booking process fun and streamline thousands of cruise options into a clean, informative and user-friendly interface.

Anchor icon and boat icon with horizontal blue stripes background.
Mobile screen of
Anchor icon with vertical white and teal stripes background.
Mobile page showing cruise listings.
Mobile screen showing cruise details and options.
Typography with
Close-up of map showing cruise route with red background.